ABOUT

ABOUT

I’m a digital product designer living in Upstate New York.

I’m a user experience designer living in Upstate New York.

I’m a digital designer living in Upstate
New York.

I’m a digital product designer living in Upstate New York.

I have worked over eight years in higher education. Currently, I lead product design at Ithaca College. Prior to that, I worked as a visual designer with a focus on branding and front-end development. I'm passionate about good design and intuitive user experience. In my design practice, my goal is always to bring together the needs of a business with those of its customers and users.

I have worked over eight years in higher education. Currently, I lead product design at Ithaca College. Prior to that, I worked for six years as a visual designer with a focus on branding and front-end development.

I create clean, functional interfaces for digital. I'm passionate about good design and intuitive user experience. In my design practice, my goal is always to bring together the needs of a business with those of its customers and users.

I have worked over eight years in higher education. Currently, I lead product design at Ithaca College. Prior to that, I worked for many years as a visual designer with a focus on branding and front-end development. I'm passionate about good design and intuitive user experience. In my design practice, my goal is always to bring together the needs of a business with those of its customers and users.

I have worked over eight years in higher education. Currently, I lead product design at Ithaca College. Prior to that, I worked as a visual designer with a focus on branding and front-end development. I'm passionate about good design and intuitive user experience. In my design practice, my goal is always to bring together the needs of a business with those of its customers and users.

EXPERIENCE

EXPERIENCE

Ithaca College
Senior User Experience Designer  June 2015 - Present

Ithaca College
Senior User Experience Designer 
 June 2015 - Present

  • Manage and lead the digital product design team to craft useful, usable experiences.
  • Lead design process and deliverables, including user personas, workflows, wireframes, mockups, and prototypes to effectively conceptualize and communicate design strategy and detailed interaction behaviors for both mobile and web.
  • Lead UX design and direction on Ithaca College’s website overhaul using data-driven design methodologies, usability case studies, wireframes, and prototypes to create an engaging digital experience that increased page views +89%.
  • Built a cohesive Design System Library that carried order and consistency to the product and helped protect, elevate the user experience and increase speed and efficiency of how we design and build products.
  • Facilitate design sprints, group ideation, analysis and planning to inform a deep product roadmap, prioritized against user feedback and emerging technical capabilities.
  • Branded the 125th Anniversary Celebration, complete with logo design, merchandise, campus, and community signage and a responsive interactive microsite.
  • Manage and lead the digital product design team to craft useful, usable experiences.
  • Lead design process and deliverables, including user personas, workflows, wireframes, mockups, and prototypes to effectively conceptualize and communicate design strategy and detailed interaction behaviors for both mobile and web.

  • Lead UX design and direction on Ithaca College’s website overhaul using data-driven design methodologies, usability case studies, wireframes, and prototypes to create an engaging digital experience that increased page views +89%.

  • Built a cohesive Design System Library that carried order and consistency to the product and helped protect, elevate the user experience and increase speed and efficiency of how we design and build products.

  • Facilitate design sprints, group ideation, analysis and planning to inform a deep product roadmap, prioritized against user feedback and emerging technical capabilities.

  • Branded the 125th Anniversary Celebration, complete with logo design, merchandise, campus, and community signage and a responsive interactive microsite.

Ithaca College
Senior Visual Designer & Developer  June 2011 - 2015

Ithaca College
Senior Visual Designer & Developer June 2011 - 2015

  • Rebranded the college’s athletic department with a new brand identity logo, lockup system and standards, apparel, uniforms, and recruitment marketing collateral.

  • Creative lead on the successful launch of the college’s first-ever Giving Day complete with identity, tagline, microsite, animation, video, merchandise, volunteer toolkit, and social media branding which helped increase overall engagement and to raise $750,000 for the college in one day.

  • Creative lead on the college’s first ever brand awareness advertising campaign. Established new identity for digital and printed materials for the campaign that succeeded in increasing awareness of the college, which received a record number of applications in the first year following the rebranding and in each subsequent year.

Ithaca College
Senior Visual Designer & Developer 
June 2011 - 2015

  • Rebranded the college’s athletic department with a new brand identity logo, lockup system and standards, apparel, uniforms, and recruitment marketing collateral.

  • Creative lead on the successful launch of the college’s first-ever Giving Day complete with identity, tagline, microsite, animation, video, merchandise, volunteer toolkit, and social media branding which helped increase overall engagement and to raise $750,000 for the college in one day.

  • Creative lead on the college’s first ever brand awareness advertising campaign. Established new identity for digital and printed materials for the campaign that succeeded in increasing awareness of the college, which received a record number of applications in the first year following the rebranding and in each subsequent year.
  • Rebranded the college’s athletic department with a new brand identity logo, lockup system and standards, apparel, uniforms, and recruitment marketing collateral.
  • Creative lead on the successful launch of the college’s first-ever Giving Day complete with identity, tagline, microsite, animation, video, merchandise, volunteer toolkit, and social media branding which helped increase overall engagement and to raise $750,000 for the college in one day.
  • Creative lead on the college’s first ever brand awareness advertising campaign. Established new identity for digital and printed materials for the campaign that succeeded in increasing awareness of the college, which received a record number of applications in the first year following the rebranding and in each subsequent year.

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Malcuria Studio
Founder, Creative Lead 2009 - Present

Established and operate a freelance design studio catering to clients ranging from small non-profits to globally recognized agencies.

  • Develop best-in-class user experiences for mobile, web and social platforms.
  • Create Identity Systems, Logo Design & Branding
  • Illustration and Iconography
  • Letterpress Invitations & Posters

Malcuria Studio
Owner 2009 - Present
Established and operate a freelance design studio catering to clients ranging from small non-profits to globally recognized agencies.

  • Develop best-in-class user experiences for mobile, web and social platforms.
  • Create Identity Systems, Logo Design & Branding
  • Illustration and Iconography
  • Letterpress Invitations & Posters

Malcuria Studio
Founder, Creative Lead  2009 - Present
Established and operate a freelance design studio catering to clients ranging from small non-profits to globally recognized agencies.

  • Develop best-in-class user experiences for mobile, web and social platforms.
  • Create Identity Systems, Logo Design & Branding
  • Illustration and Iconography
  • Letterpress Invitations & Posters

Antal Media
Senior Visual Designer  June 2006 - Dec 2010
Lead a team of designers, developers and copywriters to create engaging brand experiences for clients through the creation of compelling brand touchpoints, powerful brand strategies, and rigorous concept validation. Managed simultaneous projects from inception to completion, reviewing project plans, designs, and deliverables.

Antal Media
Senior Visual Designer  June 2005 - Dec 2009
Lead designer on promotional materials including point-of-sale, mailings, magazines, promotional items, annual international retailer conference materials, and brand advertising.
Art directed magazine photo shoots working with photographers, designers, and writers. Develop logos and campaigns for advertising, product lines and other special promotions for international advertising, in-store, and point-of-sale placements.

SKILLS

SKILLS

  • Interaction Design
  • UI Design
  • Design Systems
  • Visual Design
  • Prototyping
  • Usability Testing
  • Rapid Prototyping
  • Journey Mapping
  • User Research
  • Information Architecture
  • Branding + Logo Design
  • CSS, HTML5, Javascript, Git
  • Hand and Digital Illustration
  • Interaction Design
  • UI Design
  • Visual Design
  • Prototyping
  • Usability Testing
  • User Research
  • Information Architecture
  • Front-End Development
  • SASS/CSS, HTML, Javascript, Git
  • Hand and Digital Illustration

TOOLS

  • Sketch
  • Photoshop
  • InVision Studio
  • Principle
  • After Effects
  • Zeplin
  • Sketch
  • Photoshop
  • InVision Studio
  • Principle
  • After Effects
  • Zeplin

WORKFLOW

  • GitHub
  • Jira + Notion
  • InVision
  • GitHub
  • Jira + Notion
  • InVision
  • GitHub
  • Jira + Notion
  • InVision

EDUCATION

EDUCATION

Buffalo State University, Buffalo NY
BFA in Design and Visual Communications

Manchester Met University, Manchester UK
Design Internship and Study Abroad Program

NN/g UX Certification
nng uxc badge

Buffalo State University, Buffalo NY
BFA in Design and Visual Communications

Manchester Met University, Manchester UK
Design Internship and Study Abroad Program

NN/g UX Certification
nng uxc badge

Buffalo State University, Buffalo NY
BFA in Design and Visual Communications

Manchester Met University, Manchester UK
Design Internship and Study Abroad Program

NN/g UX Certification
nng uxc badge

Buffalo State University, Buffalo NY
BFA in Design and Visual Communications

Manchester Met University, Manchester UK
Design Internship and Study Abroad Program

NN/g UX Certification
nng uxc badge

Let's build something great together!