LOGO + BRAND IDENTITY
LOGO + BRAND IDENTITY
IC Celebrates 125 Years
IC Celebrates 125 Years
IC Celebrates 125 Years
Ithaca College was turning 125 and was in need of a logo that inspired year long engagement with an approachable-professional voice that appealed to a wide range of audiences.
Ithaca College was turning 125 and was in need of a logo that inspired year-long engagement with an approachable-professional voice that appealed to a wide range of audiences.
Ithaca College was turning 125 and was in need of a logo that inspired year-long engagement with an approachable-professional voice that appealed to a wide range of audiences.
Ithaca College was turning 125 and was in need of a logo that inspired year-long engagement with an approachable-professional voice that appealed to a wide range of audiences.
ROLE: LOGO + BRAND DESIGNER
ROLE: LOGO + BRAND DESIGNER
APPROACH
APPROACH
APPROACH
The goal was to create a brand experience that inspires joyfulness and communicates inclusiveness, and IC pride. I drew inspiration from the college's historical seal using the outline shape of the shield that illustrates the connection between past, present, and future. The logo would be used across a range of products including signage, banners, and apparel so it was important that it was clear of visual clutter so it would look great at large and small scale.
The goal was to create a brand experience that inspires joyfulness and communicates inclusiveness, and IC pride. I drew inspiration from the college's historical seal using the outline shape of the shield that illustrates the connection between past, present, and future. The logo would be used across a range of products including signage, banners, and apparel so it was important that it was clear of visual clutter so it would look great at large and small scale.
The goal was to create a brand experience that inspires joyfulness and communicates inclusiveness, and IC pride. I drew inspiration from the college's historical seal using the outline shape of the shield that illustrates the connection between past, present, and future. The logo would be used across a range of products including signage, banners, and apparel so it was important that it was clear of visual clutter so it would look great at large and small scale.
Let's build something great together.
Let's build something great together.
Let's build something great together!
Let's build something great together.
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©2020 Malcuria Studio. All Rights Reserved
© Malcuria Studio 2020. All rights reserved.
© Malcuria Studio 2020. All rights reserved.
© Malcuria Studio 2020. All rights reserved.